DMARC was one of the biggest topics last year and it’s continued to hit the headlines this year too.
In 2024, the likes of Google and Yahoo tightened rules on SPF, DKIM and DMARC. Now, belatedly, Microsoft has joined the club.
What’s clear from the shift over the last year is that businesses and MSPs are under more pressure than ever to ensure they get domain authentication and security right. While DMARC can be managed internally, the question is, should it be?
The short answer: no. The truth is, for an MSP, handling multiple clients in-house isn’t scalable. It takes time and resources, and creates the real risks of mistakes being made. It’s time to outsource it.
Here are our top reasons why …
It’s not as simple as adding a DMARC record and calling it a day.
SPF, DKIM and DMARC can be affected by a range of changes. Policies evolve, clients change email platforms, CRMs update and so on. If you’re not actively monitoring, you’re risking misconfiguration, putting your clients at risk of not just failed email deliveries but domain impersonation. A basic p=none policy may help deliverability, but it doesn’t protect from impersonation.
Ensuring your clients have a secure DMARC policy is a process, not an event. You can’t start with a strict enforcement policy of p=reject, because you need a monitoring phase while you make sure SPF and DKIM are correct across multiple platforms. Therefore, it has to be worked towards and monitored – something that isn’t worth doing manually.
At Brigantia, we’ve been ahead of the DMARC change from the beginning, partnering with Sendmarc, a platform is designed to monitor and manage DMARC quickly, correctly and securely at scale.
Anyone can paste a DMARC record into a DNS management portal, but if it isn’t properly configured and steps are missed, delivery issues and security gaps will become a problem. And, as you know with any security gap, attackers are more than happy to exploit them.
Sendmarc will take a domain to the most secure DMARC policy possible (p=reject), giving you and your clients complete peace of mind.
DMARC management is a time-consuming, precise process. Monitoring reports, fine-tuning policies and rolling out updates without affecting legitimate email flows takes time. Multiply this by every client domain you manage and very quickly your team’s resources are taken up.
Outsourcing frees your team to focus on what they do best: supporting clients across the rest of their IT estate, delivering value and driving revenue.
Whether you have a handful of clients or hundreds, Sendmarc provides scalable management across hundreds of domains. As you grow your customer base, you can depend on Sendmarc to scale with you.
Ultimately, the goal is to get to p=reject, this is what will keep emails being delivered and attackers away from impersonating a domain. To get there safely requires monitoring, resolving misalignments and carefully stepping up enforcement.
With Sendmarc, you can guarantee taking your clients domains to p=reject within 90 days. It doesn’t matter how complex their needs are. They could have multiple subdomains requiring different configurations – the Sendmarc guarantee still applies.
So, we’ve seen Google, Yahoo and Microsoft enforcing new regulations, but this won’t be the last time that a provider tightens its requirements. What the last year has shown us is deliverability rules are shifting fast.
Clients won’t accept a missed update as an excuse for failed emails. MSPs need to take control of proper management. By using Sendmarc, you can keep your clients secure and compliant without event thinking about it.
DMARC isn’t just about email delivery. It also has a big impact on security and reducing the risk of impersonation.
Having a secure domain demonstrates a business’ commitment to cybersecurity and for MSPs who manage DMARC for their clients you’re a trusted security partner, not just their MSP.
Being a trusted partner opens the door to additional security services, and opportunities for you to support you clients with other areas of their security.
Our final reason why MSPs should be outsourcing DMARC management … the revenue stream.
Whether you bundle it or sell it as a stand-alone solution, you are offering genuine, visible protection with minimal drain on your resources.
Domains will be safe, clients happy and you’ll be growing your business, it’s a win-win.
The fact is, every business needs DMARC and every MSP needs a scalable way to manage it.
Trying to handle this manually across multiple clients is a guaranteed pain point but even worse is it risks email deliverability and domain security. With the right outsourced partner, DMARC becomes something you don’t have to stress about.
Sendmarc’s platform takes the guesswork out of DMARC. It gets your clients to full protection fast, keeps their emails delivered, and helps you offer real value.
To get started with Sendmarc, get in touch for a demo.