In the competitive landscape of managed service providers, standing out is more challenging than ever. Nevertheless, those MSPs with an effective Unique Selling Proposition (‘USP’) typically acquire clients more easily, command higher fees and solicit more referrals. Of course, it’s easy to suggest having a USP but another thing entirely to develop one yourself that actually works.
Two useful guidelines to help determine an effective USP for your business are:
Your USP must be something that is actually important to your target market (value)
You must be able to deliver the USP every time (consistency)
When both those criteria are met, you’re well on the way to setting yourself above your competition and dramatically increasing your sales.
Conversely, having a USP that nobody cares about can be a waste of time and resources. Even worse, offering a USP (which is a kind of ‘promise’ to your clients) and then failing to meet their expectations can be catastrophic.
After all, what would you think of Fedex if they failed to deliver your promised package overnight? Or how would you feel if your Domino’s pizza turned up late, soggy and cold?
This is where smarter MSPs partner with Brigantia to develop their powerful USPs which unlocks their real marketing potential.
Being able to help our clients stand out with a superior security stack is why we are enjoying stellar growth year on year, growing over 30% last year alone - join us in our success! By partnering with Brigantia, you gain access to a superior security product stack that can protect your clients against advanced cyber threats.
But don’t take our word for it … see for yourself what our clients are saying about us. This neatly leads us on to the next secret about effective USPs.
A USP will usually be significantly more effective if it's communicated well. For that reason, it’s best to ensure your marketing materials clearly articulate how your unique strengths and superior security offerings provide tangible benefits to your prospects and clients.
Tip: use testimonials and success stories to demonstrate the real-world impact of your services.
Ready to take your MSP to the next level?
Contact Brigantia to discover how our security solutions can complement your USP and drive business growth.
This article was brought to you exclusively from Brigantia by Mike Knight MBA FCIM, managing director of MKLINK Ltd, Established 1998. To claim your MSP growth & marketing resources (completely free of charge) visit: www.mklink.org/freeoffer today