As 2024 comes to an end, there’s plenty to reflect on over the last 12 months. This year has had many highlights and successes for Brigantia, from exciting events and our growing community to new partnerships and strengthening our position in the channel. The cybersecurity landscape keeps us on our toes, offering plenty of challenges and opportunities ahead.
Here’s my rundown of 2024, starting with our events.
Our incredible community
Events are important to us at Brigantia. They drive building relationships, showcase leading vendors, and create opportunities for success. From our vendor-specific events to exhibiting at Infosecurity Europe, our calendar has been packed.
This year saw our largest-ever Annual Partner Conference at Twickenham Stadium. A resounding success, with nearly 200 attendees, the two-day event showcased our fantastic community from vendor expo, presentations from industry leaders, an engaging Women in Tech panel, and interactive ‘Ask Me Anything’ sessions. A highlight also included raising £8,986 for the ‘My Name’5 Doddie Weir Foundation.
The event was a true reflection of our growing community, and I'm very much looking forward to seeing what's in store at our 2025 events!
New partnerships and rising cybersecurity trends
The rise of DMARC
If you've yet to encounter DMARC this year, where have you been? To put it briefly, DMARC has been one of the most significant topics in 2024. Until this year, it was not widely adopted, yet it is a key component in email deliverability and security.
This year, it all changed - we saw the likes of Google and Yahoo making DMARC a requirement, and email platforms (Mailchimp and HubSpot) began requiring users to create DMARC records to verify domains. These changes saw a surge in DMARC adoption. At Brigantia, we hit the ground running, partnering with Sendmarc and launching to partners in January (before the Google and Yahoo policy!). This meant our partners could protect their clients and make the most of the opportunity DMARC presented from the start. Sendmarc has been an extremely successful tool for our community this year and a fantastic addition to our portfolio.
Challenges and opportunities in cybersecurity
As mentioned, challenges and opportunities are part of the landscape, but working collaboratively, taking a proactive approach, and encouraging ongoing learning and support are key to staying ahead. We make it a priority to deliver valuable insights into industry trends, products and vendor updates. An example is our recently published whitepaper, '2024: The State of Cybersecurity,' which surveyed MSPs on their experiences in the last 12 months.
The results were insightful and emphasised where to focus attention right now. If you haven't read them yet, follow this link.
Industry recognition and a growing community
The Brigantia community
Adding value for our partners is always a key focus. In 2024, we launched new initiatives designed to help our partners strengthen their positions and support their offerings.
One initiative was the launch of our MSP toolkits to help partners effectively promote and sell our vendor products. Each toolkit has been designed to deliver practical resources that address end-user needs and place partners as trusted advisors.
The other addition was the introduction of end-user webinars. Designed to educate partners’ clients on cybersecurity risks (something MSPs highlighted as a challenge in our survey), we provide partners with all the resources they need to promote and drive registrations to the webinars.
Both initiatives have been received positively, and we look forward to building on these areas further in 2025.
Awards
I cannot write a reflective article on 2024 without commenting on our award wins this year. Brigantia being named Cybersecurity Distributor of the Year not once but twice (IT Europa and Tech Reseller) in 2024 is amazing. The wins reflect our dedicated team, which strives to deliver the outstanding support our partners know us for.
At our core are high-quality products, expert knowledge and support, and building genuine relationships. The team and I are extremely proud of being recognised as leaders in our industry.
Looking ahead to 2025
As we move into 2025, we know the cybersecurity landscape will continue to evolve, presenting new challenges and opportunities. At Brigantia, we remain committed to supporting our partners in driving success, and we're excited to build on this year's accomplishments. New events, new vendors, and ongoing support are set to make 2025 another great year.
We’re ready to take on the year ahead and continue providing the high-quality support our partners expect. Thank you to everyone involved in making our community a success in 2024. Here's to a successful 2025!
